A host of new Coventry and Warwickshire SMEs have been finding out how social media can help kick-start their businesses.

Around 40 start-up businesses from the region attended a presentation from experts at Coventry-based Bridge PR on building their digital presence to help succeed.

The Coventry and Warwickshire Chamber-backed event at the Brooklands Grange Hotel, Holyhead Road, heard from Bridge PR’s commercial director Denise Taylor how social and digital media tools could help build their brand identity and raise their profile.

“Digital and social media are turning how we access news on its head and companies need to look at how they fit these tools into their overall marketing strategies to create their brand indentities and raise their profile.

“Bridge PR is one of the forerunners in helping businesses with new media and new media training and delegates at our event heard how they could use social media tools cost-effectively to their best advantage.”

Gary Lillistone, managing director of Bridge PR, said: “It was surprising to here that a lot of start-ups are already tentatively using these new media marketing tools. Our aim is to help them refine how they use these tools to their advantage to give them a competitive edge in what is still a challenging trading climate.”