Messages on social media platforms stay around for a long time. The business messages you post are easy to find so remember to clearly define what you want to post to ensure key information is sent out and retained in archives.

Remember, one slip up can influence customers as much as all of the positives you are sending out. And more importantly embarrassing information, however inadvertent, is an opportunity for your competitors to potentially gain a competitive edge over you and your organisation.

Positive messages on the likes of Facebook which are optimised in search engines can enhance your profile and content being found. Keywords and links to your website play a crucial role and remember to tailor your style and tone to the specific social media platform while retaining consistency of message. However, it is far more advantageous for a blog to be hosted on your company’s web domain.