Digital and social media are turning how we access our news on its head and I’m often asked is it a PR evolution or revolution.

The simple answer is it’s both. Digital and social media’s interactive nature is having a huge impact on the way news is delivered and in online advertising.

Many newspapers are finding this out the hard way at the moment but many businesses are embracing the digital age as they look to new and cost-effective ways to market themselves.

At a recent presentation I delivered to 38 SMEs on the importance of a digital presence, I was surprised at how many start-ups had already started to use social media as a cost-effective marketing tool.

They are already using the likes of Twitter and Linked In to great effect – something which we at Bridge PR have long been advocates of.

So yes, the revolution has started as SMEs evolve their marketing approaches. By defining their marketing mix, which includes social media, digital PR, traditional PR and search engine optimisation, businesses, however small can make real inroads in creating their brand identity and raising their profile.

Many have made a start and our aim at Bridge PR, as one of the of the forerunners in helping businesses with new media and new media training, is to help them make the most of these new marketing tools which can give them a more competitive edge without breaking the bank.