If you’re ill, seeking professional medical advice at the earliest opportunity is the wisest course of action to rectify the situation. The same principle should apply in business and Bridge PR & Media Services’ strategic approach with clients has been successfully getting that message out.

Bridge PR has recently been working with leading Coventry insolvency practice, Cranfield Business Recovery, to help educate its target audience that struggling businesses should seek help as early as possible.

Bridge developed the nautical concept of Cranfield navigating businesses through stormy waters and delivered the message simultaneously via a number of print and online platforms.

Cranfield had previously run an advert depicting a lighthouse standing firm against stormy waters, which was designed by Rock Kitchen Harris, their graphic design agency based in Leicester. This proved to be a perfect fit for the current campaign, and Bridge worked closely with Rock Kitchen Harris to incorporate the striking image into the current nautically themed campaign. The advert clearly outlines the company’s core areas of expertise, and this was reinforced with a strong editorial piece carried alongside the advert to drive home the key messages.

In addition Bridge developed the media relations around the subject with a supporting press release and related content for Cranfield’s e-newsletter.

Denise Taylor, Bridge PR & Media Services director, said: “We’ve worked with Cranfield Business Recovery for the past year to raise their profile locally and regionally for a while, but our latest campaign has definitely highlighted a more strategic approach.

_“Discussions with Cranfield revealed that struggling businesses should approach them sooner rather than later to tackle their issues. With the economy still looking turbulent our approach to position Cranfield as the guiding light to help businesses navigate stormy waters was a very clear and powerful way to illustrate what they do.

“The message was clear – ‘if you’re business is facing difficulties, turn to the experts at Cranfield as early as possible to guide you to recovery’. We have delivered a very powerful campaign through advertisement, advertorial, media relations and direct marketing via their e-newsletter, coupled with strong imagery.

“Our aim with Cranfield has been to educate its target audience in what has been a highly strategic and creative campaign. We are looking forward to working collaboratively with Cranfield Business Recovery to develop further strategic concepts as we move forward in 2011, an approach which we will apply with all of our clients.”_

• For further information about Cranfield Business Recovery visit www.cranfieldbusinessrecovery.co.uk, or call 024 7655 3700 *