Strategic thinking applied to all forms of corporate communications is clearly essential in delivering any organisation’s key messages to all stakeholders. And that’s precisely what Bridge PR & Media Services has been doing with one of its leading IT customers.

Bridge PR has been working with leading Coventry-based IT company Netmetix, effectively delivering its key messages and raising its profile through a combination of traditional PR and increasingly via social media marketing, digital marketing, e-books and blogs.

Strategic thinking applied to all forms of corporate communications is clearly essential in delivering any organisation’s key messages to all stakeholders. And that’s precisely what Bridge PR & Media Services has been doing with one of its leading IT customers.

Bridge PR has been working with leading Coventry-based IT company Netmetix, effectively delivering its key messages and raising its profile through a combination of traditional PR and increasingly via social media marketing, digital marketing, e-books and blogs.

A recent example has been the ‘What’s Bugging You’ campaign which was aimed at raising awareness of threats to business IT networks and the best ways to safeguard against them.

Working closely with Netmetix, Bridge developed the e-book (‘What’s Bugging You?) An introductory guide to IT security to protect your business’ which identified today’s electronic threats and gave tips on how to handle them. This was supported with the creation of an advert, advertorial and press release for the print media, the setting up of a Twitter account with regular tweets about threats to IT security and a blog from the MD on the same topic.

Bridge followed this up with an e-newsletter, promoting both the e-book and other news to help develop further business opportunities for Netmetix. In essence the communications support provided online and offline by Bridge has delivered a complete package.

The current campaign is the launch of Cloudmetix which will really push the boundaries for Netmetix as it takes the IT revolution by the horns with its SaaS (software as a service) and Iaas (infrastructure as a service) to new heights – literally reaching for the skies. To support the launch of Cloudmetix, Bridge has designed and written an advertorial in C&W in Business which will be supported by a press campaign, e-marketing and social media marketing.

For further information about Netmetix visit www.netmetix.net or email info@netmetix.net. Alternatively, telephone 024 7640 8100.

If you would like to discuss how Bridge can help you get the most from your marketing communications, contact us on 024 7652 0025 or email: denise@bridgepr.co.uk