Drop a stone in a pond and the ripples radiate outwards, getting bigger and bigger all the time. Bridge has achieved this effect for a number of its clients in recent weeks, generating interest from national media, radio and television – and all from just one press release in many cases.

How do we do it? As well as focusing on developing strong media relations, Bridge has invested heavily in media distribution software. This has taken things to a whole new level, and where appropriate, has had an international reach.

Elite Commercial Interiors are developing an exciting new range of products. We distributed a press release for this and put it out on the newswires. The same day we had a call from an American company who had seen a release on the American news sites about the new products and wanted to collaborate with Elite.

Gemini Forces operates in a niche industry sector, placing ex-military candidates in civilian jobs. Press releases about the transition from military to civilian life have generated a huge amount of interest and have led to national coverage in the Guardian, Daily Star and interest from the Sunday Mirror. Gemini director, Harry Dean, was also invited onto a BBC radio show last week to talk about the subject. All this from one release – now that’s what we call maximising your exposure!

Local environmental education organisation, Education 4 Conservation, has been delivering some very good projects helping young people into the jobs market by equipping them with new skills and experience through its Bushcraft and Personal Development workshops. A release put on the newswire led to an article being published in the Sunday Mercury in Leicester, another article in the Leicester Mercury later that week, and interest from ITV who now want to film one of the workshops.

This ripple effect doesn’t happen for every press release we send out. But whatever we do seems to get picked up by those in the media that matter.

To find out more about how we can help you have the Ripple Effect, ring us now.