If you want your business to prosper and grow, your customers and prospects need to know about your company, what it does, and what it stands for in terms of its values. This requires a whole host of activities grouped under that ubiquitous term: MARKETING.
Your marketing strategy should stem from your overall business goals and where you’re headed.
- Breaking into new markets
- Launching new products
- Gaining a competitive advantage
- Brand positioning in key markets
- Business, product or market diversification
- Exporting products
- Rapid or organic growth of the business
- Mergers and acquisitions
These are just some of the areas that will require a marketing strategy and communications plan.
The strategy you choose will also depend on the sectors your business operates in as well as the size of your business and its access to resources. For example, an export business may choose to use a network of distributors in each of the countries it sells to and focus its activity on developing that network fully with its other marketing activities supporting this; a diversification strategy will need to focus more on understanding key target audiences; launching new products might require a mix of PR events, media relations and advertising.
Whatever your strategy, Bridge PR can help. We have over 30 years’ experience helping companies to grow their businesses through marketing and communications.
We have specially developed tools designed to take you through each step of a marketing strategy and communications plan from helping you to revisit and shape your business vision and goals right through to planning creative and engaging marketing campaigns with all the right elements and channels that help your company to grow and develop through higher visibility, increased reputation and credibility, and supporting lead generation.