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Strategic Marketing Communications

If you want your business to prosper and grow, your customers and prospects need to know about your company, what it does, and what it stands for in terms of its values.  This requires a whole host of activities grouped under that ubiquitous term: MARKETING.

Your marketing strategy should stem from your overall business goals and where you’re headed. 

  • Breaking into new markets
  • Launching new products
  • Gaining a competitive advantage
  • Brand positioning in key markets
  • Business, product or market diversification
  • Exporting products
  • Rapid or organic growth of the business
  • Mergers and acquisitions

These are just some of the areas that will require a marketing strategy and communications plan.

The strategy you choose will also depend on the sectors your business operates in as well as the size of your business and its access to resources.  For example, an export business may choose to use a network of distributors in each of the countries it sells to and focus its activity on developing that network fully with its other marketing activities supporting this; a diversification strategy will need to focus more on understanding key target audiences; launching new products might require a mix of PR events, media relations and advertising. 

Whatever your strategy, Bridge PR can help. We have over 30 years’ experience helping companies to grow their businesses through marketing and communications.

We have specially developed tools designed to take you through each step of a marketing strategy and communications plan from helping you to revisit and shape your business vision and goals right through to planning creative and engaging marketing campaigns with all the right elements and channels that help your company to grow and develop through higher visibility, increased reputation and credibility, and supporting lead generation.


Our company ethos involves adding value to our clients’ businesses wherever possible and providing SMEs with the business support they need.

That’s why we’re a provider for numerous business support agencies and funding bodies across the UK, who help organisations to grow by providing them with grant-funded business support and consultancy. They include:

We also work with Local Enterprise Partnerships, Warwick Manufacturing Group (WMG), the EEF, Manufacturing Technologies Association (MTA), Advanced Services Group at Aston University and The Manufacturing Technology Centre, where our MD, Denise Taylor, is an Associate Consultant.

We’re members of the EEF and Cranfield Manufacturing Co-operative and work collaboratively with the Rail Alliance and Midlands Aerospace Alliance.

If you’re an SME interested in finding out more about the range of business support we provide, contact us on 02476 520 025 or email Denise Taylor at