Social Media Strategy

The social media revolution has given companies some amazing opportunities to raise the profile of their brands online, and many have taken advantage of this with great success.

The online world, however, can be quite a daunting place, and with things moving rapidly, it is often difficult to keep a track of things.

Bridge has been helping its client to get the most out of social media marketing by helping them to develop their Social Media Strategies. As with any other form of marketing, it is essential to have a well thought out strategy and plan, so that you can make the best use of your resources, hit the right target markets and evaluate the impact of your marketing messages.

A staggering 71% of companies don’t have a social media policy. This is a tool that helps you to manage your online presence and control what your staff are saying about your brand and potentially sensitive company information. A good policy also helps you to manage your staff resources so your valuable company time is not being lost to inappropriate use of social media networks such as Facebook.

Bridge has produced an introduction to social media strategy and policy in its new ebook: Nurturing and Growing Your Business in the Digital Age. To request a free copy of this please click here.

PR and Media Courses
If you are a small or start-up company with a limited budget, we offer introductory courses which will help you to publicise your business and its products.

During the half day practical courses you will write and craft a press release for your own business and gain knowledge and skills for generating newsworthy stories that will set you apart from your competitors. You will also learn about creating press lists and developing good media relations.

All Bridge PR’s courses are delivered by PR and media experts with many years experience. In addition, there will be a presentation given by a leading local journalist and editor who will provide inside information on how to develop good relations with news and feature editors.

Media Communications Workshops and Seminars
Aimed at SMEs, these half day and one day workshops will put you through your paces in helping you to produce good copy for a range of media communications from writing press releases to releasing white papers. You will work in small groups and learn about the PR industry and what editors really want to see. You will be inspired to generate original and unique ideas and concepts which will get you noticed.

Bespoke Training
For larger companies, Bridge PR can work alongside the Marketing Department in your organisation, providing on-the-job training and support for new staff or to help with the Continuing Professional Development of your existing team. We will help you to make the most of your PR and marketing communications function so that your business messages reach the right target audiences effectively and using the most appropriate media cost effectively.