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Top 5 Reasons Why Your Manufacturing Business Should Be Engaging on LinkedIn

28 September 2018

As social media has become an essential marketing tool in the world of B2B sales, it’s incredibly important that your manufacturing company are making full use of the online platforms available.

For those of you that don’t know, LinkedIn is a professional-oriented social media platform, with over 500 million members, that allows businesses and individuals to network and share content and acts as an online CV and recruitment tool. You may already be regularly using social media sites like Twitter and Facebook in your marketing strategy, but in today’s competitive manufacturing market those sites alone are not enough. Here’s why:


1. Networking

Due to its professional nature, one of the most beneficial features of LinkedIn is that you can network with like-minded individuals that are also looking for connections and opportunities. LinkedIn acts as a directory for business professionals and therefore lets you nurture relationships with existing customers, and also allows your manufacturing company to reach out to potential new ones without making a direct sales pitch. Instead, you can engage with them initially by developing and sharing the type of content that you think would attract them. Out of the 500 million members, 61 million are senior level employees and 40 million hold decision making positions, meaning the answer to securing a new client could be a click away.


2. Online Presence

As most businesses do extensive research into a product or service before they even consider a purchase, it’s important that your company have a strong online presence in order to impress them. Potential employees, business prospects and partners will also be amongst those looking at your profile, which is why the more information you can provide, in the right way, could lead to a greater attraction of interest.


3. Brand Image

Posting company updates through LinkedIn, as well as consistent and quality content, will help strengthen the brand image you desire. LinkedIn also offers you the opportunity to join manufacturing-centric groups that will help you further improve your image by getting involved in debates and answering questions that show off your brands knowledge and demonstrate your credibility. You can become a member of a group and share your content, but your business can also create their own groups that will allow you to control the discussions and content shared.


4. Content Marketing

LinkedIn is just as, if not more, important as the more frequently used social media platforms when it comes to B2B content marketing. Content Marketing Institute found that 78% of B2B marketers say LinkedIn is an effective tool for content marketing, showing that they know not to leave the platform out of their marketing strategy as the ‘big players’ regularly check and network here. In fact, a LinkedIn study found that 45% of its article readers are in upper level positions, e.g. Managers, VPs, Directors and C-Level positions.


5. Tailor to Your Audience

Being in manufacturing you may find that your marketing campaigns are often aimed at a niche range of professionals, so you’ll be delighted to know that LinkedIn allows you to tailor your content marketing effectively and directly towards your demographic. This will also help you refine your target message as you have complete control over what information your business wants to share. It isn’t just for short, quick read content either, OkDork found that long form content gets shared the most among 3,000 articles analysed.

According to Forbes, 78% of salespeople using social media perform better than the rest, which is why incorporating LinkedIn into your B2B marketing plan can strengthen both sales and brand image for your manufacturing business.



If you’re interested in utilising your LinkedIn account or improving your social media presence, Bridge PR offer a range of services that could benefit your manufacturing business. Likewise, if you need a little more encouragement, or would like to chat to us further about how social media could benefit you, feel free to get in touch either over the phone on 024 7652 0025 or via email at


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