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How we delivered a 100-page servitization book project for Aston University in record time

Aston University case study

More and more manufacturers and engineers are waking up to the benefits of operating a servitized business model. Increased revenue and improved customer relationships are just two of the benefits that severitization can bring.

Bridge has strong connections with The Advanced Services Group at Aston University, and the team at ASG came to us for help on putting together a book of case studies on a selection of 30 businesses they have mentored on their servitization journey.

The Bridge team worked closely with ASG to develop and agree a project time frame which could then be implemented and which gave a clear framework for all parties involved in the book's production.



To guide and support the Advanced Services Team on the project management and implementation of the book project.

To write, edit and proof 30 different case studies within a short space of time.

To showcase the wide ranging benefits that servitization can bring to UK manufacturers.


Results and benefits:

The book was delivered on time.

The book has proved to be so popular that it is now on a second print run.

Aston now has a written portfolio to present to policy makers, influencers and potential customers. 


Download PDF case study.

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